We had yet another full day today, as we learned about market research.  We discovered how some data can be manipulated by its presentation to emphasize one point over another.  Students examined bar graphs and noticed the difference made by something as simple as changing the scale.  We discussed how the sample size of data collected can affect the interpretation.  Students saw how restaurants, hotels, and stores use surveys to improve customer service.

These researchers really got the creative juices flowing today as they began work on our final project.  Students are conducting market research of their own by creating two new types of breakfast cereal.  They developed a three question survey to conduct in order to gather data about which name or type of cereal consumers may prefer.  Researchers were encouraged to carefully consider what information they needed to gather from the people they survey and form their questions accordingly.

They will conclude their project tomorrow by gathering data from another sample group at Open House, you!  After compiling their data, they will make a graph of their choice to display their learning in order to make a recommendation to the cereal company about which product to launch.  It is my hope that students will continue to be aware of data and research in the world around them.

It has been a fabulous week working with these students!  I have enjoyed their enthusiasm for learning!

Thank you,

Mrs. Wendy Buchanan

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